A house of brands across commerce, software, and media.
Many ventures. One vision.
Branded & direct-to-consumer.
A portfolio of operated brands and direct-response storefronts across supplements, watches, accessories, and beauty — alongside selective dropshipping ventures used as scouting ground for the next branded play.
SaaS built for leverage.
A growing stack of AI-native software products — tools that compress the work of teams into the workflow of one. Built for operators, by operators.
Attention, engineered.
A creative arm that builds personal brands and grows founders, creators, and businesses through performance media. Distribution is a moat — we operate it like one.
Profits are fuel. We reinvest into the next brand, the next hire, the next decade.
We are uninterested in noise. The work is the marketing. The results are the proof.
Whether it's a watch, a SaaS, or a single ad — the bar is the same. Operators only.
We don't flip. We don't chase. We build durable cash-flowing brands and hold.
Bart Gomboc founded BG Holding with no inheritance and no outside capital — building the firm one venture at a time.
What began as a single online store has compounded, year after year, into a private holding company spanning e-commerce, artificial intelligence, and media. Profits were never extracted; they were redeployed. Brands were never flipped; they were built to last.
Today BG Holding stewards a growing family of brands and a team that ships every day, across multiple verticals and continents — quietly, deliberately, and on its own terms.
BG Holding does not solicit investment. For partnerships, acquisitions, or press, write to the office.
office@bgswf.com